Customer Churn Analysis Prediction

Customer ChurnIt is when an existing customer, user, subscriber, or any kind of return client stops doing business or ends the relationship with a company.

Types of Customer Churn –

• Contractual Churn : When a customer is under a contract for a service and decides to cancel the service e.g. Cable TV, SaaS.

• Voluntary Churn : When a user voluntarily cancels a service e.g. Cellular connection.

• Non-Contractual Churn : When a customer is not under a contract for a service and decides to cancel the service e.g. Consumer Loyalty in retail stores.

• Involuntary Churn : When a churn occurs without any request of the customer e.g. Credit card expiration.

Reasons for Voluntary Churn

• Lack of usage

• Poor service

• Better price